Our Cases

Hugo is a leading meeting app in the B2B SaaS space, designed to streamline and enhance business communication. With a focus on improving acquisition efforts, Hugo sought to optimize their paid social strategies across Meta and LinkedIn. Their innovative approach to meeting management reflects their commitment to simplifying complex workflows for businesses, a strategy that ultimately led to their acquisition by Calendly.

Hugo needed paid social to help prove market fit for their new and complex business app. A key focus was simplifying their messaging so a wider audience could better understand the value Hugo delivers. The objective was to optimize ad creatives and convert social media interactions into qualified leads while effectively communicating the app’s complex features.

Facqt's strategic approach led to a 50% reduction in cost per lead for Hugo. Significant advancements were made with ad creatives, particularly through animated videos and images, which effectively conveyed complex solution. These strategies not only improved lead generation but also proved market fit, influencing Calendly's acquisition of Hugo.

“Gabe’s understanding of digital marketing is second to none”

Darrent Chait

COO - Hugo

Gridwise is a leading ride-sharing app that provides valuable insights and tools to drivers, helping them maximize their earnings and efficiency. To enhance their acquisition efforts, Gridwise sought to optimize their paid social strategies across Meta and TikTok. Their focus on leveraging data-driven insights and innovative solutions positions them as a key player in the ride-sharing market.

When Facqt started working with Gridwise, they already had a strong hero creative that previous agencies had been unable to beat. The challenge was to innovate while programmatically testing across the board to finally surpass and exceed the former hero's results. Additionally, the objective was to optimize ad creatives and reduce the cost per install significantly.

Facqt's strategic approach led to a 40% reduction in cost per install for Gridwise. By focusing on visualizing the value of Gridwise in the initial hook, significant learnings emerged that brought forth big wins. These efforts not only improved overall performance but also proved market fit where other creative agencies had previously failed.

"Facqt's creative work reduced our CPA by over 40%, with several 'hero' creatives that performed exceptionally. His attention to data and relentless testing drove engagement"

Jeff Warren

Gridwise CMO

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Gridwise is a leading ride-sharing app that provides valuable insights and tools to drivers, helping them maximize their earnings and efficiency. To enhance their acquisition efforts, Gridwise sought to optimize their paid social strategies across Meta and TikTok. Their focus on leveraging data-driven insights and innovative solutions positions them as a key player in the ride-sharing market.

When Fact started working with Gridwise, they already had a strong hero creative that previous agencies had been unable to beat. The challenge was to innovate while programmatically testing across the board to finally surpass and exceed the former hero's results. Additionally, the objective was to optimize ad creatives and reduce the cost per install significantly.

Fact's strategic approach led to a 60% reduction in cost per install for Gridwise. By focusing on visualizing the value of Gridwise in the initial hook, significant learnings emerged that brought forth big wins. These efforts not only improved overall performance but also proved market fit where other creative agencies had previously failed.

Modumate is a 3D modeling and drawing software designed specifically for architects, providing B2B SaaS solutions to streamline project management and enhance productivity. To improve their acquisition efforts, Modumate sought to optimize their paid social strategies across Meta and LinkedIn. Their focus on simplifying complex workflows and saving architects time underscores their commitment to driving efficiency and innovation in the architectural field.

Modumate initially faced challenges with a feature-focused approach that resulted in lower audience engagement and higher acquisition costs. The objective was to shift the strategy from a feature-based narrative to addressing the audience's holistic problem, emphasizing faster renderings that save architects time on their projects.

Facqt's strategic approach led to an 85% reduction in cost per lead for Modumate. By shifting the strategy to focus on time-saving benefits, audience engagement significantly improved. This, combined with effective ad management, creative production, and creative analysis, better positioned Modumate as a leader in the architectural software industry.

“Working with Gabe at Facqt has had a significant impact on Modumate's ability to scale with paid advertising. His mastery of paid social has allowed us to 4x our new leads per week, without increasing our advertising budget or compromising lead quality. I would recommend him and Facqt to anyone who's ready to take their acquisition efforts to the next level."

Richman Neumann

CEO of Modumate

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Testimonial

Video Ad

Gridwise is a leading ride-sharing app that provides valuable insights and tools to drivers, helping them maximize their earnings and efficiency. To enhance their acquisition efforts, Gridwise sought to optimize their paid social strategies across Meta and TikTok. Their focus on leveraging data-driven insights and innovative solutions positions them as a key player in the ride-sharing market.

When Fact started working with Gridwise, they already had a strong hero creative that previous agencies had been unable to beat. The challenge was to innovate while programmatically testing across the board to finally surpass and exceed the former hero's results. Additionally, the objective was to optimize ad creatives and reduce the cost per install significantly.

Fact's strategic approach led to a 60% reduction in cost per install for Gridwise. By focusing on visualizing the value of Gridwise in the initial hook, significant learnings emerged that brought forth big wins. These efforts not only improved overall performance but also proved market fit where other creative agencies had previously failed.

Keap is a pioneering SMB CRM and B2B SaaS company that empowers businesses with innovative lead generation solutions. With a robust suite of tools designed for small to medium-sized businesses, Keap enhances customer relationship management through seamless automation and powerful integrations.

Keap faced inefficiencies in managing their paid social campaigns, resulting in high acquisition costs and a suboptimal lead flow, leading to an elevated CAC. The mission was to not only optimize creative deliverables across paid social but also to convert clicks into submitted lead forms effectively. Additionally, ensuring a strong onboarding experience was crucial to enhancing down-funnel performance.

Facqt's strategic approach led to an 85% reduction in cost per opportunity. Big leaps were made with the ad creative including one video that lowered Keap’s CPA by 70% overnight and earned the recognition as an official Meta case study. Overall performance was further enhanced with multi varied testing across landing page optimization and lead onboarding to further strengthen CAC.

"Gabe has a commanding knowledge of paid social and used it to springboard creative advertising strategies that often brought our results to the next level"

Paul Rosenfield

CMO with Keap

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Gridwise is a leading ride-sharing app that provides valuable insights and tools to drivers, helping them maximize their earnings and efficiency. To enhance their acquisition efforts, Gridwise sought to optimize their paid social strategies across Meta and TikTok. Their focus on leveraging data-driven insights and innovative solutions positions them as a key player in the ride-sharing market.

When Fact started working with Gridwise, they already had a strong hero creative that previous agencies had been unable to beat. The challenge was to innovate while programmatically testing across the board to finally surpass and exceed the former hero's results. Additionally, the objective was to optimize ad creatives and reduce the cost per install significantly.

Fact's strategic approach led to a 60% reduction in cost per install for Gridwise. By focusing on visualizing the value of Gridwise in the initial hook, significant learnings emerged that brought forth big wins. These efforts not only improved overall performance but also proved market fit where other creative agencies had previously failed.

Zenefits is a leading HR solutions company specializing in B2B SaaS, providing comprehensive tools to streamline HR processes and enhance business efficiency. With a focus on improving acquisition efforts, Zenefits sought to optimize their paid social strategies across Meta and TikTok.

Zenefits faced challenges in managing their paid social campaigns, which resulted in high acquisition costs and suboptimal lead generation. The goal was to optimize ad creative and convert social media interactions into qualified leads while enhancing the customer journey. Additionally, Zenefits was looking to strengthen its organic and paid social content with a UGC program.

Facqt's strategic approach led to a 55% reduction in cost per lead for Zenefits. Significant advancements were made with ad creatives, particularly through TikTok video ads, which saw improved performance thanks to multi-variant testing with HR influencers.

“Gabe is a lead gen ninja, combining both proven, high-performing tactics with a growth-oriented, out-of-the-box, one-step-ahead-of-the-curve mindset. Highly, highly recommend Gabe; he’s so good at looking at paid lead gen through a lense many of us don’t even know exists.”

Rob Stevenson

Director of Performance Marketing, Zenefits

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Testimonial

Video Ad

Gridwise is a leading ride-sharing app that provides valuable insights and tools to drivers, helping them maximize their earnings and efficiency. To enhance their acquisition efforts, Gridwise sought to optimize their paid social strategies across Meta and TikTok. Their focus on leveraging data-driven insights and innovative solutions positions them as a key player in the ride-sharing market.

When Fact started working with Gridwise, they already had a strong hero creative that previous agencies had been unable to beat. The challenge was to innovate while programmatically testing across the board to finally surpass and exceed the former hero's results. Additionally, the objective was to optimize ad creatives and reduce the cost per install significantly.

Fact's strategic approach led to a 60% reduction in cost per install for Gridwise. By focusing on visualizing the value of Gridwise in the initial hook, significant learnings emerged that brought forth big wins. These efforts not only improved overall performance but also proved market fit where other creative agencies had previously failed.

Dr. Tavel, a prominent optometrist in Indiana with 23 locations, is dedicated to providing exceptional eye care services and products. To enhance their acquisition efforts, Dr. Tavel sought to optimize their paid social strategies across Meta and TikTok.

Dr. Tavel faced challenges in managing their paid social campaigns, which resulted in high acquisition costs and suboptimal lead generation. The objective was to optimize ad creatives and convert social media interactions into qualified leads while enhancing the overall customer journey.

Facqt's strategic approach led to a 50% reduction in cost per lead for Dr. Tavel. Significant advancements were made with ad creatives, particularly through the use of augmented reality, which became Dr. Tavel’s best performing paid and organic creative. Through these innovative approaches, Facqt was able to significantly increase lead generation and foot traffic.

"Gabe has been a gem to our marketing team! Because of his strong social media expertise, outstanding strategic analysis, and constant outside-of-the-box thought, Dr. Tavel experienced exponential growth with our acquisition efforts.”

Mollie Tavel

Mollie Tavel Director of growth

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Testimonial

Video Ad

Gridwise is a leading ride-sharing app that provides valuable insights and tools to drivers, helping them maximize their earnings and efficiency. To enhance their acquisition efforts, Gridwise sought to optimize their paid social strategies across Meta and TikTok. Their focus on leveraging data-driven insights and innovative solutions positions them as a key player in the ride-sharing market.

When Fact started working with Gridwise, they already had a strong hero creative that previous agencies had been unable to beat. The challenge was to innovate while programmatically testing across the board to finally surpass and exceed the former hero's results. Additionally, the objective was to optimize ad creatives and reduce the cost per install significantly.

Fact's strategic approach led to a 60% reduction in cost per install for Gridwise. By focusing on visualizing the value of Gridwise in the initial hook, significant learnings emerged that brought forth big wins. These efforts not only improved overall performance but also proved market fit where other creative agencies had previously failed.