Dr. Tavel, a regional optometry brand with 23 locations, needed to modernize its paid social to drive more in-store appointments and highlight its local presence in a competitive market.
They partnered with Facqt to manage their paid social strategy, ad creative, and ongoing performance analysis with a goal to reduce acquisition costs while boosting engagement and foot traffic.
We used storytelling, augmented reality, and location-specific content to create highly engaging campaigns that resonated with a wide consumer base and differentiated Dr. Tavel’s brand from national chains.
The partnership resulted in:
