They brought on Facqt to reposition the brand’s messaging and run paid social across Meta and LinkedIn—seeking a strategic partner to surface their product’s core value in a more accessible way.

We shifted the strategy from showcasing features to positioning Modumate as a tool that saves architects time on their projects, creating video content that spoke to the workflow frustrations of their audience. Our work also helped the brand better understand its audience’s core pain points and identify where to scale the messaging across creative and platforms.

The partnership resulted in:

• An 85% drop in cost per lead, by reframing messaging toward the pain of wasted time
  
  
• Stronger audience engagement, as we connected with their deeper frustrations and simplified the product story
  
  
• A data-driven messaging foundation, enabling Modumate to scale the narrative across future campaigns