They brought on Facqt to help simplify the narrative, run full-funnel ad strategies, and create scroll-stopping creative that could simplify Hugo’s complex solution. 

We leaned into animated videos to simplify the complex problem of managing meeting chaos, helping audiences visualize the solution intuitively. Campaigns ran across both Meta and LinkedIn to support B2B acquisition across early-stage businesses and teams.

The partnership resulted in:

• A 50% drop in cost per lead, validating their acquisition funnel with scalable creative
  
  
• Breakthrough video performance using animation, which clarified the value of structured meeting habits

• Strategic clarity across channels, helping Hugo gain traction with B2B buyers on Meta and LinkedIn