They partnered with Facqt to produce, test, and manage new performance creatives—looking for breakthrough wins without increasing spend.

We created messaging that influenced Gridwise Plus purchases directly from ad creative, speaking to the core value of making more money per ride. We also tested new visuals and messaging that were applied throughout the lifecycle funnel, supporting onboarding, activation, and engagement.

The partnership resulted in:

• A 50% drop in cost per install, with better hook testing and user-aligned messaging
  
  
• A measurable lift in Gridwise Plus upgrades, the impact of messaging went beyond installs and drove audience to purchase premium benefits

• Full-funnel impact, through lifecycle messaging tests that improved onboarding and long-term user value